Monthly Archives: January 2011

Publicity Tactics: Does Old Media Still Matter?

Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include [...]

How to Get Your Press Release Read By More Prospects And Reporters

A press release that gathers dust doesn’t help anyone. Your prospects and reporters need to find your press release when they search through Google. Here are 6 ways to make your press release stand out, above the competition, so you can get more qualified prospects visiting your website. Target a specific audience and put that [...]

Do You Make These Press Release Mistakes?

I used to believe that you should do your own publicity and press releases.  After all, who can tell your story better than you can? Turns out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now [...]