Monthly Archives: February 2011

Does choosing the correct search term makes a big difference?

One of my clients sent me a press release today about "online education." You'd think that is a good term. In fact, 300,000 searches are made for that term in a month. But, when I did more analysis, I found that many other relevant keywords were being searched more often on Google. For example: distance [...]

By | February 17th, 2011|press release, resources, search engine optimization, seo|0 Comments

Are You Distributing Meaningless Press Releases?

Today's Guest Post is written by Marsha Friedman, President of EMSI Public Relations. The print media landscape has changed dramatically in the last two years. Most major daily newspapers no longer employ book editors or staff reviewers. They no longer have the space for reviews, nor the revenue to pay for a writer to cover [...]

Grief Expert Aurora Winter Jumps to #4 on Google for “Grief Expert” Term with PR LEADS Guaranteed Press Release Program

Grief Expert Aurora Winter issued a press release on February 14 and it appeared on so many web sites, including the Sacramento Bee, that her name shows up on the #4 position on Google for the term "grief expert." She was in good company. Among the top five sites were AOLhealth, 1800Flowers and allbusiness -- [...]

By | February 14th, 2011|results, search engine optimization, seo|0 Comments

Should a Press Release Ask People to Take Action?

Getting a prospect to read a press release isn’t a cause for celebration. Getting them to take action is. Many press releases are written solely as information pieces that describe the who, what, when, where and how of a new product or service. However, many press releases I’ve read don’t ask the reader to take action. These press release writers want to tell the story. That is a good first step. But if you stop there, you will be leaving money on the table.

How Much Hype Can You Put Into A Press Release?

Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you get the attention you deserve.

Press Releases: Do You Make These Mistakes When Writing Press Releases?

Last month was a great month for my new Guaranteed Press Release program. 30 clients wrote press releases that I edited and then sent out to the media where they were printed on many sites that led to high search engine rankings and lots of traffic back to their sites. After editing so many press [...]