Monthly Archives: April 2011

Shep Hyken’s customer service book hits #1 on Amazon with help from Publicity Expert Dan Janal

"Dan Janal helped me create an excellent press release to announce of my latest book. He was easy to work with and made some important suggestions to get the most from the release. The best part of it was how easy it was to do. Just a phone call and it was all taken care of. Thank you, Dan, for the great work that you do," said Shep Hyken, author of "The Amazement Revolution" (www.hyken.com)

What Is News?

I remember sitting in my News Writing 101 class at Northwestern a million years ago and the professor asked a deceptively simple question: What is news? About 50 eager beaver j-school hotshots responded with 47 different answers. The teacher then gave his definition: Whatever the news editor says is news, is news. That’s why one [...]

By | 2011-04-05T15:30:02+00:00 April 4th, 2011|press release|0 Comments