Monthly Archives: June 2011

Press release tactics: Design Success University Proves the “Passalong Power of Press Releases”

You never know who is going to read your press release and make good things happen. GaIl Doby Gail Doby When Gail Doby, president of Design Success University used the PR LEADS Press Release Sender Program, she never thought she'd hear from, ASID, the leading association for designers. But she did.

By | June 18th, 2011|branding, press release, results|0 Comments

Press Releases: One of the Most Powerful Marketing Tools Available

When customizing a plan to put someone’s ‘Book Marketing on Auto-Pilot’ I always stress the importance of issuing press releases. Press releases aren’t a daily task; they’re more of a special event. When something out of the ordinary is happening in connection with your book send out a press release.

By | June 18th, 2011|press release, press release writing, resources|0 Comments

Definition of PR

"PR is a year-round, continual effort where we build momentum, and relationships with media, etc. If someone sees an article or news about a company, they either will buy the services right then -- or they will file the article or thought away until they are ready to buy the services. PR is about building and supporting a brand -- it's an ongoing, continual process that cannot rely on just one media hit."

By | June 1st, 2011|press release, publicity thought leader|0 Comments