We posted a press release for Swantegy, which is located in Brussels, Belgium. As is true to our promise, the press release for this meeting planner service was printed on 40 prominent web sites (actually, closer to 100 at last count) with links pointing back to the company's web site.
You never know who is going to read your press release and make good things happen. GaIl Doby Gail Doby When Gail Doby, president of Design Success University used the PR LEADS Press Release Sender Program, she never thought she'd hear from, ASID, the leading association for designers. But she did.
When customizing a plan to put someone’s ‘Book Marketing on Auto-Pilot’ I always stress the importance of issuing press releases. Press releases aren’t a daily task; they’re more of a special event. When something out of the ordinary is happening in connection with your book send out a press release.
Reporters read press releases; readers act on press releases
"PR is a year-round, continual effort where we build momentum, and relationships with media, etc. If someone sees an article or news about a company, they either will buy the services right then -- or they will file the article or thought away until they are ready to buy the services. PR is about building and supporting a brand -- it's an ongoing, continual process that cannot rely on just one media hit."