Monthly Archives: November 2012

Free Publicity Tactics: Building Trust with Your Customers with Case Studies

Press ReleaseStrategy ExpertDan Janal Nearly every public relations campaign can be improved by using a case study. A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it. Prospects love to be convinced by reading case studies because [...]

By | November 13th, 2012|press release writing, publicity thought leader|0 Comments