Dan Janal shares brilliant insights into how press releases work, how to use them for maximum effect, and some new and exciting ways to get publicity and exposure for yourself and your book. If you’re interested in media exposure and publicity, grab your pen, start listening and take notes!
Everyone knows a picture is worth 1,000 words. But many people don’t include pictures with press releases. That’s a shame because every report I’ve read recently shows that reporters – and readers – view press releases with pictures more often than press releases without pictures.
Here are several reasons to include pictures with your press releases.
1. Editors need a visual element on their web pages. They must use art to make their web pages or print pages look more appealing. A mass of black and white type is boring. They need a picture to spice up the page! If your press release has a picture, it might get printed just because it has a picture and the competitor’s press release didn’t have a picture.
2. Pictures make a story come alive. Even a typical mug shot or a company logo will stand out from a sea of press releases that are all black and white type. Remember the saying, “In the land of the blind, the one-eyed man is king.”
3. Google indexes pictures, so you might get more visibility and traffic when someone searches for your keyword. You could stand out because you have a picture and no one else does.
You should have pictures available your website so the media can download and print them.
Now you can add up to two pictures to press releases that are distributed to the media via PR Newswire. That means you can include your company logo, your book cover or add your smiling face to grab attention from reporters and prospects.
Prices are affordable. The first picture is only $15. Add a second picture for $10 more.
To order, go to http://www.PressReleaseSender.com or call 952-380-9844
You can’t not look at a picture! Once it enters your field of vision, you’ve seen it. Everyone looks at pictures.
My interview on “The Real Deal with Jason Silverman” is now live! I shared lots of great advice on how to get publicity. You can find the interview on Jason’s website J.
The name of this show is:
How to Write and Use an Effective Press Release with PR Expert and Internet Marketing SuperStar Dan Janal
You can listen via Itunes and subscribe to Jason’s podcast here.
I’m available for selected teleseminars, webinars and personal appearances and speeches. Email me if you’d like to discuss this.
A prospect asked me to look at his blog and see if his post would make for a good press release.
I turned on my iPhone, went to his mobile site and quickly found the post. It was well written, but it seemed to take forever to get to the point – and I told him so. I agreed to rewrite it so the key points would be higher.
When I sat down to do the work, I copied the post into Word and was shocked at what I saw.
1. He made his point quickly.
2. The post was only 364 words.
3. It looked and read fine.
What was the difference?
The first read was on a small iPhone. The second read was on a regular laptop with a 12-inch screen.
Perceptions shape reality.
For an iPhone, the post was long. I scrolled and scrolled to read it all. But on a normal screen, it was fine. No scrolling.
He also included a large piece of artwork in the middle of the post. That might have led me to think the post was longer than it actually was.
I think this point can’t be made too strongly: People’s attention spans on small, mobile devices will be less than on a larger screen. Therefore, you have to write for the screen you think your target audience will read.
In today’s world of short messages and shorter attention spans, I don’t think you can write short enough.
I’ll stop here before I lose you.
“If you look on Google for “business etiquette expert,” “business etiquette speaker,” “business etiquette trainer” and “business etiquette” (whew), I come up on page one every time—as of this moment. And…drum roll…I have topped my competitors! Let’s keep this PR rolling!”
* International Business Etiquette Expert, Professional Speaker, Executive Coach
* Author of “Manners That Sell – Adding The Polish That Builds Profits”
Today’s the last day to take advantage of our special on press releases: Order 3 press releases and get 10 percent off. Use them any time you like in the next 12 months. Click here to order http://ow.ly/p67SH
Setting realistic goals and expectations should be one of the first things any service provider does with a client.
So, when people ask me how did their press release do? Or “What can I expect from a press release?” I show them numerous ways a press release can help them get publicity or prospects, or sales, or build their credibility. Each company has its own reasons for getting publicity. These questions might help you focus on what’s important – and ROI measurement that you hadn’t considered.
- Did your press release create new, credibility for you?
- Did your press release help you build your brand?
- Did your press release lead to more visitors to your website?
- Did your press release create buzz for your product?
- Did your press release help you close a deal?
- Did your press release shorten the sales cycle?
- Did your press release remind prospects about your services?
- Did your press release inform new prospects about your business?
- Did your press release get people to talk about you?
- Did your press release get your vendors more excited to promote your books and products?
- Did your press release help your sales staff get motivated?
- Did your press release lead to other business opportunities, like inbound sales leads?
- Did your press release lead to additional media opportunities?
- Did your press release establish you as a thought leader?
- Did your press release get indexed on Google?
- Did your press release help your site improve its ranking on Google?
As you can see, there are many different ways to benefit from a press release. Some are monetary. Some are ego. Some are branding. The real benefit comes when the outcome matches your original goal. When you get set on your goal (no lying or fooling yourself), then you can judge the results clearly.
Google announced new requirements for press releases a few days ago. It’s taken a few days for the SEO community to wrap their arms around the newest rules and regulations. I wanted to boil it down so you know what to do and what not to do. I’ll spare you the arcane minutiae and webmastering tools you don’t need to know.
1. Google doesn’t like when people try to stuff keywords into press releases. They didn’t like that for articles and now they are clamping down on press releases. That’s good for the people who search Google, which, ultimately, is good for you.
2. Google doesn’t mind when you put “anchor text” (keywords and links to your site) but they want you to use the “nofollow” tag in the code so they don’t follow the link. In other words, the link has no value for SEO. This is important because links are good things. You can to take readers from the press release to a certain page on your website for more info, such as your speaking page, or your consulting page, or your product page. You can also use links to take people to your Amazon page. It’s all good. Just follow the new rules and you’ll be safe
This is actually good news, especially for my clients. Here’s why.
1. It completely throws all the lower-tier, all-you-can-eat press release distribution services under the bus. They weren’t good to start with. Now they are totally worthless. Avoid them at all costs. They existed only to play games with Google. That game doesn’t exist anymore. Google took away their reason for existing.
2. It gives greater value to honest, reputable press release distribution services that offer a great blend of branding, distribution and publication. In other words; pick a winner and ride that horse forever. Obviously, I want you to choose PR LEADS’ Guaranteed Press Release service at www.PressReleaseSender.com.
3. Our press release distributor, PR Newswire, has been using the “nofollow” tag in all our press releases for years. That means all my clients’ press releases are in compliance with Google’s policies. If you used another service without the “nofollow” tag, I don’t know how Google will treat those older press releases. Ask them. It might not be pretty. You might have to revise all the press releases on your website for starters. And then you have to “disavow” (Google’s term) the links from press releases from other sites that printed your press release. That’s what happens when you go cheap. You pay a price later.
Which only goes to show, that if you work with a reputable company upfront, you are safe. If you want your press releases to be safe, work with us. We don’t cut corners and we don’t try to play fast and loose with the rules.
And, in case you are wondering, our clients are still getting great results by being published on more than 100 bona fide media websites and being listed on Google searches!
Isn’t it time you started doing press releases the right way? Call us at 952-380-9844 to get started. Or check us out at http://www.PressReleaseSender.com
Body language expert Sharon Sayler’s press release was printed on 297 media outlet websites, including the online edition of the Wall Street Journal. She used the PR LEADS’ Press Release Sender service to edit and distribute her press release that assessed the body language of Sheryl Sandberg.
The press release was printed word for word and included links to her website. The press release also featured a call to action to download a special report so she could build her prospect mailing list.
Her press release also appeared on page one of Google for the term “body language expert” as Google printed a link from the Sacramento Bee newspaper.
“Unbelievable, I had several reporters asking for interviews and books
to review plus Dan had me on nearly 300 media websites in under 24
hours including the Wall Street Journal online. How’d he do it? I
wrote a great article about body language. Dan turned that article
into a press release and polished it with an attention-grabbing
headline. He added the right words for proper SEO and positioning
added his special magic and voila…! An added bonus, Google indexed
the press release and it appeared on page one for the term “Body
language expert” in that same 24 hours. Thanks, Dan, this was truly
amazing!,” said Sharon Sayler, author of “What Your Body Says (and how to master the message)”
Here are screen shots showing the Google placement and the Wall Street Journal posting:
Health Care Expert Michael Bloom Gets Paid Speaking Engagements After Using Press Release Services from PR LEADS’ PressReleaseSender.com
I just have to share the amazing results from this latest press release with you. Got a Google alert yesterday that it made it to Wall Street Journal Online http://online.wsj.com/article/PR-CO-20130502-909947.html?mod=wsj_share_facebook.
Since the release, I have seen much increased traffic to my site and dozens of new subscribers. A leader in the American Cancer Society has registered for my next Caregiving Power Hour. Best of all – the press release helped me land three new paid speaking engagements in June. One was booked on Friday and, yesterday, I was able to close a deal for the other two and am charging my highest speaking fee to date. All of this has been accomplished after two business days since the press release was sent over the wire. I am feeling on top of the world and can only begin to imagine how many more caregivers will now get access to my message while I get compensated for doing work that I love.
Thanks so much for providing such an outstanding service again! If my words can be useful as a testimonial, feel free to use.
Have a phenomenal day!
A. Michael Bloom, Principal
Bloom Coaching and Performance LLC
Author of the forthcoming book: The Accidental Caregiver’s Survival
Guide: Your Roadmap to Caregiving without Regret
Publicity for Professional Speakers: Todd Cohen, Sales Culture Expert Get Visibility with Press Releases from PR LEADS Press Release Sender.com
Todd Cohen has issued 8 press releases in the past 8 months or so. As a result of issuing press releases, he dominates Google for his keywords – sales culture expert, sales culture speaker and sales culture metrics. Todd’s success is a perfect example of the results you can see when you launch a consistent, targeted marketing campaign with press releases.
“Dan Janal is an absolute pleasure to work with! He is skillful, knowledge, thorough and takes the time to understand my business so that he can present me the best possible way to the right audiences. The professionalism he brings to my organization is amongst the best I have ever seen and I consider Dan to be a highly valuable part of my Virtual Team.”
Author, “Everyone’s In Sales”
For a limited time, we’re offering a 10 percent discount when you order 3 press releases and pay for them in advance. For info, please call 952-380-9844 and ask for Susan. She’ll be happy help. For general info, please visit our website: http://www.PressReleaseSender.com.