Yes. A logo can make your press release look like an official business document. It also adds a piece of artwork to make your media release look more professional.
People also ask, “Should I put my company logo on the press release, or should it be the PR firm’s logo?”
I suggest that you use your logo — unless your company is unknown and your PR firm is well known. If they can open doors for you, or if the can lend their branding to help you, then use the PR firm’s logo in addition to, or instead of, yours.
For more information on other questions about how to write a media release or common press release mistakes, go to our Resources Tab