expert recognition

Why Reporters Like Getting Story Ideas from Press Releases

Press releases are a great way for small businesses to get free publicity. Reporters scan press release distribution sites to find new ideas they can write about. Here are five reasons reporters like to read press releases. * Gives them ideas. As smart and imaginative as reporters are, every reporter will have writers block at [...]

Author Gets Speaking Engagements Thanks to Press Releases from PR LEADS’ PressReleaseSender.com

How can an author get speaking engagements? Read this amazing story from David Koop! Some things to share with you. Coping Magazine is excerpting my bestselling Book; Cancer It’s a Good Thing I Got It! It is running in their July/Aug issue. We got this because of our press release with PR LEADS’ [...]

Should International Companies Send Press Releases to U.S. Media?

Several times a month I get emails from people in other countries asking if press releases printed in US publications can help them. The answer, of course, is yes. Here’s why small businesses all around the world need to market their services and get publicity in the U.S. 1.     You get credibility from appearing in [...]

Should a Press Release Ask People to Take Action?

Getting a prospect to read a press release isn’t a cause for celebration. Getting them to take action is. Many press releases are written solely as information pieces that describe the who, what, when, where and how of a new product or service. However, many press releases I’ve read don’t ask the reader to take action. These press release writers want to tell the story. That is a good first step. But if you stop there, you will be leaving money on the table.

How Much Hype Can You Put Into A Press Release?

Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you get the attention you deserve.

How to Get Your Press Release Read By More Prospects And Reporters

A press release that gathers dust doesn’t help anyone. Your prospects and reporters need to find your press release when they search through Google. Here are 6 ways to make your press release stand out, above the competition, so you can get more qualified prospects visiting your website. Target a specific audience and put that [...]

Become A Publicity Thought Leader With A “Year in Review” Press Release

Wondering what would make for a good press release at this time of year? How about writing a “Year in Review” press release for your industry? A Year in Review press release would encapsulate the top 10 or 12 news items or trends in your field. When you write this kind of press release, you [...]