publicity thought leader

How Much Hype Can You Put Into A Press Release?

Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you get the attention you deserve.

Become A Publicity Thought Leader With A “Year in Review” Press Release

Wondering what would make for a good press release at this time of year? How about writing a “Year in Review” press release for your industry? A Year in Review press release would encapsulate the top 10 or 12 news items or trends in your field. When you write this kind of press release, you [...]