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How to Get the Most from Your Press Releases

One of the most important things you can do as a business owner is to teach your clients how to use your product. It’s mission critical to do this, otherwise, people won’t realize the full benefit of the services they are buying from you. For me, it’s about teaching people how to use the publicity [...]

By | June 23rd, 2015|Uncategorized|1 Comment

Free Publicity Tip: Leverage Breaking News in Your Press Release

They call them “newspapers” for a reason: they contain news. But what can you do to get publicity if you or your company don’t create news? You can piggyback on breaking news to get free publicity for yourself or your company. Here are five proven publicity tactics to help you see your name in the [...]

Press Releases: How to Write Irresistible Headlines

How can you get reporters to read your press releases? By writing headlines that are fantastic! My friend Jill Konrath wrote a great article about how to write great subject lines for sales letters and there was such great info there that I asked if I could share her article with my readers.

Should I promote my speaking events in a press release?

It just looks like a promo tool for you. This is the part I don't understand. I'm reading it thinking, "So what?" Do you understand what I'm asking you? It's the same thing that stops me from writing press releases. I don't think they are news and no one would want to read them.