Look at the results this press release got for key search terms on Google!
This all happened because:
1. The keywords were identified and linked to the website
2. The press release was distributed via PR Newswire and printed on hundreds of sites, including, in this case the Sacramento Bee, which has high credibility with Google.
3. Google likes to print links from newspapers on the front page.
I don’t know of any other press release distribution service that offers this kind of result. Certainly the free press release services don’t have this kind of clout or results.
Enough talking. Here’s the proof.