How do you measure the value of a press release?

How do you measure the value of a press release?

Dan JanalWhen people ask “What can I expect from a press release?” I show them many ways a press release can help them get publicity, prospects, sales, or build their credibility.
 
These questions might help you focus on what’s important – and ROI measurement that you hadn’t considered.
 
·      Did your press release help you build your brand?
·      Did your press release lead to more visitors to your website?
·      Did your press release create buzz for your product?
·      Did your press release help you close a deal?
·      Did your press release shorten the sales cycle?
·      Did your press release remind prospects about your services?
·      Did your press release inform new prospects about your business?
·      Did your press release help your sales staff get motivated?
·      Did your press release lead to additional media opportunities?
·      Did your press release help establish you as a thought leader?
·      Did your press release help your site improve its ranking on Google? As you can see, there are many different ways to benefit from a press release. Some are monetary. Some are ego. Some are branding.
 
I can help you get the publicity to build the visibility and credibility that can build client relationships and make sales more easily.
 
Check us out at http://www.PressReleaseSender.com 
 
You want to make sure you are getting a return on your investment. But are you asking the right questions?
 

By | 2014-06-10T15:35:39+00:00 June 10th, 2014|press release, publicity thought leader|0 Comments

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