Do you make these mistakes with your press releases? Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool's Gold. Be sure you don't make these blunders when you write your media release.
Getting a prospect to read a press release isn’t a cause for celebration. Getting them to take action is. Many press releases are written solely as information pieces that describe the who, what, when, where and how of a new product or service. However, many press releases I’ve read don’t ask the reader to take action. These press release writers want to tell the story. That is a good first step. But if you stop there, you will be leaving money on the table.
Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you get the attention you deserve.
Last month was a great month for my new Guaranteed Press Release program. 30 clients wrote press releases that I edited and then sent out to the media where they were printed on many sites that led to high search engine rankings and lots of traffic back to their sites. After editing so many press [...]
I used to believe that you should do your own publicity and press releases. After all, who can tell your story better than you can? Turns out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now [...]
Now’s the perfect time to write a press release announcing your predictions for the coming year. Your readers and your prospects like to see what thought leaders like you think will happen in the coming year. Here are 10 tips to write a “Top Trends to Look for in 2011” press release. List 10 trends [...]
Not too long ago, I appeared on a teleseminar to talk about how to get guaranteed publicity with press releases. Julia, a coach, asked me if a press release could help “jumpstart” her business even though she didn’t have a website. At first, I thought she should wait until she had a website. After all, [...]