press release writing

Shep Hyken’s customer service book hits #1 on Amazon with help from Publicity Expert Dan Janal

"Dan Janal helped me create an excellent press release to announce of my latest book. He was easy to work with and made some important suggestions to get the most from the release. The best part of it was how easy it was to do. Just a phone call and it was all taken care of. Thank you, Dan, for the great work that you do," said Shep Hyken, author of "The Amazement Revolution" (www.hyken.com)

Should I promote my speaking events in a press release?

It just looks like a promo tool for you. This is the part I don't understand. I'm reading it thinking, "So what?" Do you understand what I'm asking you? It's the same thing that stops me from writing press releases. I don't think they are news and no one would want to read them.

How Much Hype Can You Put Into A Press Release?

Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you get the attention you deserve.

Do You Make These Press Release Mistakes?

I used to believe that you should do your own publicity and press releases.  After all, who can tell your story better than you can? Turns out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now [...]

Should You Write A Press Release If You Don’t Have a Web Site?

Not too long ago, I appeared on a teleseminar to talk about how to get guaranteed publicity with press releases. Julia, a coach, asked me if a press release could help “jumpstart” her business even though she didn’t have a website. At first, I thought she should wait until she had a website. After all, [...]

By |2011-02-22T17:48:40+00:00December 12th, 2010|press release, press release writing, resources|0 Comments