All people and all companies who want to see their names in print comes to the realization that there’s more to publicity than seeing your face in the newspaper. Getting publicity is great for your ego, but what about the ROI of publicity? After all, there is no such thing as free publicity. [...]
Have you ever written a press release and nothing happened? One reason might be that you didn’t follow the special rules for writing and formatting a press release. Reporters can be picky and they will quickly hit the delete key on any press release that violates the basic rules. Here are 10 common [...]
As the end of the year approaches, some people think of holidays, gifts and shopping. I think of year-in-review press releases and articles or opinion pieces. The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.
How can you get reporters to read your press releases? By writing headlines that are fantastic! My friend Jill Konrath wrote a great article about how to write great subject lines for sales letters and there was such great info there that I asked if I could share her article with my readers.
PR LEADS' press release service helped cancer motivational speaker and cancer author David Koop rise to the front page of Google. In fact, Koop's press appears twice on the front page of Google. The indexing occurred within 24 hours of the press release distribution.
When I submit a press release to reporters, what should I write in the subject line of an email?
The number one place where people go to look for information is the search engine. Will your press release be found? Here's a video from Ragan Communications that examines this issue.
You never know who is going to read your press release and make good things happen. GaIl Doby Gail Doby When Gail Doby, president of Design Success University used the PR LEADS Press Release Sender Program, she never thought she'd hear from, ASID, the leading association for designers. But she did.
When customizing a plan to put someone’s ‘Book Marketing on Auto-Pilot’ I always stress the importance of issuing press releases. Press releases aren’t a daily task; they’re more of a special event. When something out of the ordinary is happening in connection with your book send out a press release.