press release

Examples of Press Release Formatting Mistakes from Press Release Writing Expert Dan Janal

Have you ever written a press release and nothing happened? One reason might be that you didn’t follow the special rules for writing and formatting a press release. Reporters can be picky and they will quickly hit the delete key on any press release that violates the basic rules. Here are 10 common [...]

By |2012-05-09T02:40:58+00:00May 9th, 2012|press release, press release mistakes|0 Comments

Publicity Strategy: Now’s the Time to Write Year-in-Review Press Releases

As the end of the year approaches, some people think of holidays, gifts and shopping. I think of year-in-review press releases and articles or opinion pieces. The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.

Press Releases: How to Write Irresistible Headlines

How can you get reporters to read your press releases? By writing headlines that are fantastic! My friend Jill Konrath wrote a great article about how to write great subject lines for sales letters and there was such great info there that I asked if I could share her article with my readers.

Press release tactics: Design Success University Proves the “Passalong Power of Press Releases”

You never know who is going to read your press release and make good things happen. GaIl Doby Gail Doby When Gail Doby, president of Design Success University used the PR LEADS Press Release Sender Program, she never thought she'd hear from, ASID, the leading association for designers. But she did.

By |2012-03-21T17:35:52+00:00June 18th, 2011|branding, press release, results|0 Comments

Press Releases: One of the Most Powerful Marketing Tools Available

When customizing a plan to put someone’s ‘Book Marketing on Auto-Pilot’ I always stress the importance of issuing press releases. Press releases aren’t a daily task; they’re more of a special event. When something out of the ordinary is happening in connection with your book send out a press release.

By |2011-06-18T19:00:13+00:00June 18th, 2011|press release, press release writing, resources|0 Comments