press release

Press release tactics: Design Success University Proves the “Passalong Power of Press Releases”

You never know who is going to read your press release and make good things happen. GaIl Doby Gail Doby When Gail Doby, president of Design Success University used the PR LEADS Press Release Sender Program, she never thought she'd hear from, ASID, the leading association for designers. But she did.

By |2012-03-21T17:35:52+00:00June 18th, 2011|branding, press release, results|0 Comments

Press Releases: One of the Most Powerful Marketing Tools Available

When customizing a plan to put someone’s ‘Book Marketing on Auto-Pilot’ I always stress the importance of issuing press releases. Press releases aren’t a daily task; they’re more of a special event. When something out of the ordinary is happening in connection with your book send out a press release.

By |2011-06-18T19:00:13+00:00June 18th, 2011|press release, press release writing, resources|0 Comments

Definition of PR

"PR is a year-round, continual effort where we build momentum, and relationships with media, etc. If someone sees an article or news about a company, they either will buy the services right then -- or they will file the article or thought away until they are ready to buy the services. PR is about building and supporting a brand -- it's an ongoing, continual process that cannot rely on just one media hit."

By |2011-06-01T13:51:22+00:00June 1st, 2011|press release, publicity thought leader|0 Comments

Shep Hyken’s customer service book hits #1 on Amazon with help from Publicity Expert Dan Janal

"Dan Janal helped me create an excellent press release to announce of my latest book. He was easy to work with and made some important suggestions to get the most from the release. The best part of it was how easy it was to do. Just a phone call and it was all taken care of. Thank you, Dan, for the great work that you do," said Shep Hyken, author of "The Amazement Revolution" (

What Is News?

I remember sitting in my News Writing 101 class at Northwestern a million years ago and the professor asked a deceptively simple question: What is news? About 50 eager beaver j-school hotshots responded with 47 different answers. The teacher then gave his definition: Whatever the news editor says is news, is news. That’s why one [...]

By |2011-04-05T15:30:02+00:00April 4th, 2011|press release|0 Comments

How can I alert employees each time we send out a press release?

It is important for employees to know when press releases are sent. For example: 1. They will know what is new at the company. 2. They will have something new to tell prospects and clients. 3. They will feel good that the company is moving forwward. 4. They will feel pride when the media release [...]

Does choosing the correct search term makes a big difference?

One of my clients sent me a press release today about "online education." You'd think that is a good term. In fact, 300,000 searches are made for that term in a month. But, when I did more analysis, I found that many other relevant keywords were being searched more often on Google. For example: distance [...]

By |2011-02-22T17:47:40+00:00February 17th, 2011|press release, resources, search engine optimization, seo|0 Comments

Are You Distributing Meaningless Press Releases?

Today's Guest Post is written by Marsha Friedman, President of EMSI Public Relations. The print media landscape has changed dramatically in the last two years. Most major daily newspapers no longer employ book editors or staff reviewers. They no longer have the space for reviews, nor the revenue to pay for a writer to cover [...]

How Much Hype Can You Put Into A Press Release?

Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you get the attention you deserve.