Mary C. Kelly

Mary C. Kelly

Leadership expert  Mary Kelly, hit the Daily Double on Thursday. We wrote a press release for her about Yahoo’s telecommuting news. It appeared on more then 300 media web sites and on the front page of Google for several search terms.

Then, a reporter at the Chicago Sun Times read that press release and contacted Mary about the change in leadership at Groupon. She quoted Mary in a story that appeared in the print edition and online editions of the newspaper!

That’s the way to get the media’s attention!

Now Mary has superb publicity materials to include in her marketing materials. She’s also created a super media page on her website:

It’s simple, elegant and authoritative.

I’d encourage everyone to follow Mary’s example.

Mary says, “You added the magic!”

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