Take your time. Get it right. Or hire someone who can help.
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include [...]
A press release that gathers dust doesn’t help anyone. Your prospects and reporters need to find your press release when they search through Google. Here are 6 ways to make your press release stand out, above the competition, so you can get more qualified prospects visiting your website. Target a specific audience and put that [...]
I used to believe that you should do your own publicity and press releases. After all, who can tell your story better than you can? Turns out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now [...]
Now’s the perfect time to write a press release announcing your predictions for the coming year. Your readers and your prospects like to see what thought leaders like you think will happen in the coming year. Here are 10 tips to write a “Top Trends to Look for in 2011” press release. List 10 trends [...]
Not too long ago, I appeared on a teleseminar to talk about how to get guaranteed publicity with press releases. Julia, a coach, asked me if a press release could help “jumpstart” her business even though she didn’t have a website. At first, I thought she should wait until she had a website. After all, [...]