My interview on “The Real Deal with Jason Silverman" is now live! I shared lots of great advice on how to get publicity. You can find the interview on Jason's website J. The name of this show is: How to Write and Use an Effective Press Release with PR Expert and Internet Marketing SuperStar Dan Janal [...]
When I submit a press release to reporters, what should I write in the subject line of an email?
When customizing a plan to put someone’s ‘Book Marketing on Auto-Pilot’ I always stress the importance of issuing press releases. Press releases aren’t a daily task; they’re more of a special event. When something out of the ordinary is happening in connection with your book send out a press release.
Yes. A logo can make your press release look like an official business document. It also adds a piece of artwork to make your media release look more professional. People also ask, "Should I put my company logo on the press release, or should it be the PR firm's logo?" I suggest that you use [...]
Do you make these mistakes with your press releases? Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool's Gold. Be sure you don't make these blunders when you write your media release.
Once you get publicity in newspapers, TV or on media web sites, you have to let your followers, fans and prospects know about it. Of course, some people are shy about saying nice things about themselves. So look what PR LEADS client Lauren E Miller did when her stress relief techniques were printed on CNBC.com (with our help, of course).
One of my clients sent me a press release today about "online education." You'd think that is a good term. In fact, 300,000 searches are made for that term in a month. But, when I did more analysis, I found that many other relevant keywords were being searched more often on Google. For example: distance [...]
Today's Guest Post is written by Marsha Friedman, President of EMSI Public Relations. The print media landscape has changed dramatically in the last two years. Most major daily newspapers no longer employ book editors or staff reviewers. They no longer have the space for reviews, nor the revenue to pay for a writer to cover [...]
Getting a prospect to read a press release isn’t a cause for celebration. Getting them to take action is. Many press releases are written solely as information pieces that describe the who, what, when, where and how of a new product or service. However, many press releases I’ve read don’t ask the reader to take action. These press release writers want to tell the story. That is a good first step. But if you stop there, you will be leaving money on the table.
Press releases are meant to be promotional pieces of communication that help you tell the world about your new products and services. Reporters and prospects expect a certain amount of self-promotion. But how much is too much? This article will show you six ways to improve your press releases so they get read and you get the attention you deserve.