Think about who's reading your press release - and how.
You've already created the content Adapt and use it again. And again.
Like you, reporters cannot "unsee" pictures. Neither can Google.
When people ask “What can I expect from a press release?” I show them many ways a press release can help them get publicity, prospects, sales, or build their credibility. These questions might help you focus on what’s important – and ROI measurement that you hadn’t considered. · Did your press release help [...]
I’m a guest on today’s Publishing Profits Podcast Show. Here’s what they wrote to promote it: Dan Janal shares brilliant insights into how press releases work, how to use them for maximum effect, and some new and exciting ways to get publicity and exposure for yourself and your book. If you’re interested in media exposure [...]
My interview on “The Real Deal with Jason Silverman" is now live! I shared lots of great advice on how to get publicity. You can find the interview on Jason's website J. The name of this show is: How to Write and Use an Effective Press Release with PR Expert and Internet Marketing SuperStar Dan Janal [...]
Setting realistic goals and expectations should be one of the first things any service provider does with a client. So, when people ask me how did their press release do? Or “What can I expect from a press release?” I show them numerous ways a press release can help them get publicity or prospects, or [...]
Dan Janal Google announced new requirements for press releases a few days ago. It’s taken a few days for the SEO community to wrap their arms around the newest rules and regulations. I wanted to boil it down so you know what to do and what not to do. I’ll spare you the [...]
Dan Janal While I was at my favorite pizza parlor, I noticed that to make a great pizza, you need three ingredients: Great crust. Great toppings. Great sauce. I realized the same is true with a great press release that gets results. You need: Great content. Great keywords. Great distribution. I’ve noticed that [...]
Press ReleaseStrategy ExpertDan Janal Nearly every public relations campaign can be improved by using a case study. A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it. Prospects love to be convinced by reading case studies because [...]