Reporters can quote you without even having to call you.
I’m a guest on today’s Publishing Profits Podcast Show. Here’s what they wrote to promote it: Dan Janal shares brilliant insights into how press releases work, how to use them for maximum effect, and some new and exciting ways to get publicity and exposure for yourself and your book. If you’re interested in media exposure [...]
Setting realistic goals and expectations should be one of the first things any service provider does with a client. So, when people ask me how did their press release do? Or “What can I expect from a press release?” I show them numerous ways a press release can help them get publicity or prospects, or [...]
Dan Janal Google announced new requirements for press releases a few days ago. It’s taken a few days for the SEO community to wrap their arms around the newest rules and regulations. I wanted to boil it down so you know what to do and what not to do. I’ll spare you the [...]
They call them “newspapers” for a reason: they contain news. But what can you do to get publicity if you or your company don’t create news? You can piggyback on breaking news to get free publicity for yourself or your company. Here are five proven publicity tactics to help you see your name in the [...]
You can get free publicity when you send a press release to a reporter – if you do the right things. But many people get bad results because they do the wrong things – or if they have unimaginably high expectations. Here are 10 things to expect from a press release – from [...]
Have you ever written a press release and nothing happened? One reason might be that you didn’t follow the special rules for writing and formatting a press release. Reporters can be picky and they will quickly hit the delete key on any press release that violates the basic rules. Here are 10 common [...]
Press releases perform a valuable and useful role in getting found on search engines. Based on my work with more than 500 press releases over the past year or so, I'd suggest you can improve your chances of being found by: 1. Adding relevant keywords to the press release, especially in the headline and first [...]
You've probably gotten a phone call from one of our competitors offering you an unbelievable price for sending out press releases. Before you lighten your wallet, ask them if they provide these services that we offer:
How can you get reporters to read your press releases? By writing headlines that are fantastic! My friend Jill Konrath wrote a great article about how to write great subject lines for sales letters and there was such great info there that I asked if I could share her article with my readers.