When the “Occupy Wall Street” story hit the front pages, I realized this was a great news angle for Amy Showalter, author of “The Underdog Edge” and a grassroots and PAC productivity expert. I suggested we send a media advisory with sound bites (quotes) the media could use right away – and let them know that she would be a great guest on talk shows and for interviews. It worked! Here are the results in Amy’s words.
“Dan gets results! From just one press release, I obtained over 40 media placements and three radio interviews in under two hours, and requests are still coming in.
He goes beyond “turn key” services to help me think strategically about my positioning and offers ways to maximize my media exposure. He’s fantastic!”
The Showalter Group, Inc.
Author, The Underdoge Edge: How Ordinary People Change the Minds of the Powerful. . . and Live to Tell About It.