The number one place where people go to look for company news and information is the search engine. Will your press release be found?
Here’s a video from Ragan Communications that examines this issue and gives tips on how to write an effective press release that gets read.
Michael Pranikoff from PR Newswire explains why it’s imperative to write news release so search engines can find your content. That means using links, keywords, and ditching superfluous words.