Can press releases lead to more traffic and sales on eBay?

You bet!

Last week, we wrote a press release for Joel Comm, who wanted to sell his company, which is called iFart (I kid you not). It is one of the best-selling apps on Apples’ App Store.

The press release was distributed at 7:30 a.m. Eastern time.  By 11 a.m., someone placed a bid for $25,000 which was then topped by a bid of $50,100. By 3 p.m. Eastern time, 3,661 people had viewed the sales page for the iFart mobile app company.

As of 2 p.m. Eastern time on Monday, March 7, 2011, the bid had increased to $55,513.13 and the number of page views reached 6,425.

“Getting a five-figure bid in such a short time exceeded my expectations,” said iFart founder Joel Comm. “We expect the bid to go much higher when the auction nears the deadline (on March 11). The buzz we got from the press release helped stimulate traffic.”

The press release appeared on more than 70 media cites word-for-word; and several reporters wrote original articles for such sites at TechCrunch, Gearlog and others.

Press releases are great marketing tools for getting attention for products. Press releases can drive traffic to an auction site or to a website.

Press releases can drive more traffic to your auction page. The more people who see the auction page, the more potential bidders you have and the higher the selling price could be.

Press releases can help create this magic first by getting printed on media websites where potential buyers can read the press releases. Press releases can also attract buyers when those press releases are indexed on search engines. If people are searching for your product, they might learn about it by reading a press release.

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For this client,  we edited the press release, wrote a new headline and optimized it for the search engines.

To see the auction page, go to