Google announced new requirements for press releases a few days ago. It’s taken a few days for the SEO community to wrap their arms around the newest rules and regulations. I wanted to boil it down so you know what to do and what not to do. I’ll spare you the arcane minutiae and webmastering tools you don’t need to know.
1. Google doesn’t like when people try to stuff keywords into press releases. They didn’t like that for articles and now they are clamping down on press releases. That’s good for the people who search Google, which, ultimately, is good for you.
2. Google doesn’t mind when you put “anchor text” (keywords and links to your site) but they want you to use the “nofollow” tag in the code so they don’t follow the link. In other words, the link has no value for SEO. This is important because links are good things. You can to take readers from the press release to a certain page on your website for more info, such as your speaking page, or your consulting page, or your product page. You can also use links to take people to your Amazon page. It’s all good. Just follow the new rules and you’ll be safe
This is actually good news, especially for my clients. Here’s why.
1. It completely throws all the lower-tier, all-you-can-eat press release distribution services under the bus. They weren’t good to start with. Now they are totally worthless. Avoid them at all costs. They existed only to play games with Google. That game doesn’t exist anymore. Google took away their reason for existing.
2. It gives greater value to honest, reputable press release distribution services that offer a great blend of branding, distribution and publication. In other words; pick a winner and ride that horse forever. Obviously, I want you to choose PR LEADS’ Guaranteed Press Release service at www.PressReleaseSender.com.
3. Our press release distributor, PR Newswire, has been using the “nofollow” tag in all our press releases for years. That means all my clients’ press releases are in compliance with Google’s policies. If you used another service without the “nofollow” tag, I don’t know how Google will treat those older press releases. Ask them. It might not be pretty. You might have to revise all the press releases on your website for starters. And then you have to “disavow” (Google’s term) the links from press releases from other sites that printed your press release. That’s what happens when you go cheap. You pay a price later.
Which only goes to show, that if you work with a reputable company upfront, you are safe. If you want your press releases to be safe, work with us. We don’t cut corners and we don’t try to play fast and loose with the rules.
And, in case you are wondering, our clients are still getting great results by being published on more than 100 bona fide media websites and being listed on Google searches!
Isn’t it time you started doing press releases the right way? Call us at 952-380-9844 to get started. Or check us out at http://www.PressReleaseSender.com