One of the most important things you can do as a business owner is to teach your clients how to use your product. It’s mission critical to do this, otherwise, people won’t realize the full benefit of the services they are buying from you. For me, it’s about teaching people how to use the publicity [...]
They call them “newspapers” for a reason: they contain news. But what can you do to get publicity if you or your company don’t create news? You can piggyback on breaking news to get free publicity for yourself or your company. Here are five proven publicity tactics to help you see your name in the [...]
Look at the results this press release got for key search terms on Google! This all happened because: 1. The keywords were identified and linked to the website 2. The press release was distributed via PR Newswire and printed on hundreds of sites, including, in this case the Sacramento Bee, which has high credibility with [...]
We've expanded our network of newspapers that print our press releases. More than 40 additional newspapers are part of our syndicate. That's in addition to our list of Business Journals, TV stations that have web sites and newswires like Yahoo News and Reuters. Most of these sites print just about everything we send out. That's [...]
How can you get reporters to read your press releases? By writing headlines that are fantastic! My friend Jill Konrath wrote a great article about how to write great subject lines for sales letters and there was such great info there that I asked if I could share her article with my readers.
Mothers Day will be celebrated on May 8, 2011. Now is the time to start pitching reporters on Mother's Day Gift Ideas.
It just looks like a promo tool for you. This is the part I don't understand. I'm reading it thinking, "So what?" Do you understand what I'm asking you? It's the same thing that stops me from writing press releases. I don't think they are news and no one would want to read them.