One of my clients sent me a press release today about “online education.”

You’d think that is a good term.

In fact, 300,000 searches are made for that term in a month.

But, when I did more analysis, I found that many other relevant keywords were being searched more often on Google. For example:

distance learning had 1,000,000 hits

distance education had 1,000,000 hits

online courses and courses online each had over 800,000 hits.
As you can see, your first instinct for choosing a term might be good, but there might be better terms.

You must use the terms that your clients and prospects are searching for if you want to be found on the search engines.