Wondering what would make for a good press release at this time of year? How about writing a “Year in Review” press release for your industry?
A Year in Review press release would encapsulate the top 10 or 12 news items or trends in your field. When you write this kind of press release, you will be seen as a thought leader in your industry. It is an excellent public relations strategy.
To find the top news stories of the year, you might want to do research since most people can’t remember what happened when. I know I can’t. So I would suggest you look at the last months of magazines or newspapers in your industry. Surely they are available online.
You can simply write two or three sentences on each major news story for the month. You might even want to offer you comments or opinions on that news as well so you get even more thought leadership credit.
Next, you’ll want to make sure your followers read the article. You can post the press release on your website, blog or ezine. Then you can promote it on Twitter, Facebook and LinkedIn®.
Then you can begin to pitch the media. Consider sending the article to reporters. You can find lists of reporters at www.BullsEyePublicity.com or by tracking reporters via their Twitter accounts, their blogs, or the email addresses at the ends of their articles on their websites. You can also turn those articles into press releases and send them our via our Guaranteed Press Release Service where it will be printed in at least 40 media websites with links back to your website or you get your money back.
After the press releases are printed, be sure to let you followers know about your success. Send them an email or mention it in your ezine. Use a subject like “Jill Smith Reviews Top Trends in Our Industry and Gets Written up in 40 Magazines!” Then print the article in the email so people can benefit from your knowledge.
BONUS! You’ll also get the warm glow of better branding as the media’s halo effect shines on you.
If you perform this marketing strategy, you’ll be seen as a thought leader in your industry and that can help you sell more services.
To Your Success!
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