press release writing

Publicity Consultant Dan Janal Shares Press Release Secrets on Publishing Profits Podcast Show

I’m a guest on today’s Publishing Profits Podcast Show. Here’s what they wrote to promote it: Dan Janal shares brilliant insights into how press releases work, how to use them for maximum effect, and some new and exciting ways to get publicity and exposure for yourself and your book. If you’re interested in media exposure [...]

Press Releases with Pictures Are Worth 1,000 Words

Dan Janal     Publicity Strategist Everyone knows a picture is worth 1,000 words. But many people don’t include pictures with press releases. That’s a shame because every report I’ve read recently shows that reporters – and readers – view press releases with pictures more often than press releases without pictures. Here are [...]

SEO Publicity Strategist Dan Janal Asks “Is Your Press Release Kosher?”

Dan Janal Google announced new requirements for press releases a few days ago. It’s taken a few days for the SEO community to wrap their arms around the newest rules and regulations. I wanted to boil it down so you know what to do and what not to do. I’ll spare you the [...]

Free Publicity Tactics: Building Trust with Your Customers with Case Studies

Press ReleaseStrategy ExpertDan Janal Nearly every public relations campaign can be improved by using a case study. A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it. Prospects love to be convinced by reading case studies because [...]

By | November 13th, 2012|press release writing, publicity thought leader|0 Comments

Why You Should Convert Your Articles into Press Releases

Many people who want to get free publicity with press releases don’t do so because they think they don’t have anything to say. However, if you’ve been cranking out articles, you probably don’t realize you are sitting on a gold mine of content. That’s because you can rewrite your articles into press releases. If this [...]

By | September 24th, 2012|press release, press release writing, publicity thought leader|1 Comment

Free Publicity Tip: Leverage Breaking News in Your Press Release

They call them “newspapers” for a reason: they contain news. But what can you do to get publicity if you or your company don’t create news? You can piggyback on breaking news to get free publicity for yourself or your company. Here are five proven publicity tactics to help you see your name in the [...]

Why Reporters Like Getting Story Ideas from Press Releases

Press releases are a great way for small businesses to get free publicity. Reporters scan press release distribution sites to find new ideas they can write about. Here are five reasons reporters like to read press releases. * Gives them ideas. As smart and imaginative as reporters are, every reporter will have writers block at [...]

Author Gets Speaking Engagements Thanks to Press Releases from PR LEADS’ PressReleaseSender.com

How can an author get speaking engagements? Read this amazing story from David Koop! Some things to share with you. Coping Magazine is excerpting my bestselling Book; Cancer It’s a Good Thing I Got It! It is running in their July/Aug issue. We got this because of our press release with PR LEADS’ [...]

Why You Should Convert Your Articles into Press Releases

Many people who want to get free publicity with press releases don’t do so because they think they don’t have anything to say. However, if you’ve been cranking out articles, you are sitting on a gold mine of content. You can rewrite your articles into press releases. If this sounds like you, read on to [...]