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Publicity Consultant Dan Janal Shares Press Release Secrets on Publishing Profits Podcast Show

pub profits podcast logoI’m a guest on today’s Publishing Profits Podcast Show. Here’s what they wrote to promote it:

Dan Janal shares brilliant insights into how press releases work, how to use them for maximum effect, and some new and exciting ways to get publicity and exposure for yourself and your book. If you’re interested in media exposure and publicity, grab your pen, start listening and take notes!

To view in your browser or download: http://tinyurl.com/n6xobsw
 
To view in iTunes: http://tinyurl.com/mjlfhs2

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Press Releases with Pictures Are Worth 1,000 Words

Dan Janal

Dan Janal     Publicity Strategist

Everyone knows a picture is worth 1,000 words. But many people don’t include pictures with press releases. That’s a shame because every report I’ve read recently shows that reporters – and readers – view press releases with pictures more often than press releases without pictures.

Here are several reasons to include pictures with your press releases.

1.     Editors need a visual element on their web pages. They must use art to make their web pages or print pages look more appealing. A mass of black and white type is boring. They need a picture to spice up the page! If your press release has a picture, it might get printed just because it has a picture and the competitor’s press release didn’t have a picture.
2.     Pictures make a story come alive. Even a typical mug shot or a company logo will stand out from a sea of press releases that are all black and white type. Remember the saying, “In the land of the blind, the one-eyed man is king.”
3.     Google indexes pictures, so you might get more visibility and traffic when someone searches for your keyword. You could stand out because you have a picture and no one else does.

You should have pictures available your website so the media can download and print them.

Now you can add up to two pictures to press releases that are distributed to the media via PR Newswire. That means you can include your company logo, your book cover or add your smiling face to grab attention from reporters and prospects.

Prices are affordable. The first picture is only $15. Add a second picture for $10 more.

To order, go to http://www.PressReleaseSender.com or call 952-380-9844

You can’t not look at a picture! Once it enters your field of vision, you’ve seen it. Everyone looks at pictures.

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SEO Publicity Strategist Dan Janal Asks “Is Your Press Release Kosher?”

Dan Janal

Dan Janal

Google announced new requirements for press releases a few days ago. It’s taken a few days for the SEO community to wrap their arms around the newest rules and regulations. I wanted to boil it down so you know what to do and what not to do. I’ll spare you the arcane minutiae and webmastering tools you don’t need to know.

1.     Google doesn’t like when people try to stuff keywords into press releases. They didn’t like that for articles and now they are clamping down on press releases. That’s good for the people who search Google, which, ultimately, is good for you.
2.     Google doesn’t mind when you put “anchor text” (keywords and links to your site) but they want you to use the “nofollow” tag in the code so they don’t follow the link. In other words, the link has no value for SEO. This is important because links are good things. You can to take readers from the press release to a certain page on your website for more info, such as your speaking page, or your consulting page, or your product page. You can also use links to take people to your Amazon page. It’s all good. Just follow the new rules and you’ll be safe
This is actually good news, especially for my clients. Here’s why.

1.     It completely throws all the lower-tier, all-you-can-eat press release distribution services under the bus. They weren’t good to start with. Now they are totally worthless. Avoid them at all costs. They existed only to play games with Google. That game doesn’t exist anymore. Google took away their reason for existing.

2.     It gives greater value to honest, reputable press release distribution services that offer a great blend of branding, distribution and publication. In other words; pick a winner and ride that horse forever. Obviously, I want you to choose PR LEADS’ Guaranteed Press Release service at www.PressReleaseSender.com.

3.     Our press release distributor, PR Newswire, has been using the “nofollow” tag in all our press releases for years. That means all my clients’ press releases are in compliance with Google’s policies. If you used another service without the “nofollow” tag, I don’t know how Google will treat those older press releases. Ask them. It might not be pretty. You might have to revise all the press releases on your website for starters. And then you have to “disavow” (Google’s term) the links from press releases from other sites that printed your press release. That’s what happens when you go cheap. You pay a price later.

Which only goes to show, that if you work with a reputable company upfront, you are safe. If you want your press releases to be safe, work with us. We don’t cut corners and we don’t try to play fast and loose with the rules.

And, in case you are wondering, our clients are still getting great results by being published on more than 100 bona fide media websites and being listed on Google searches!

Isn’t it time you started doing press releases the right way? Call us at 952-380-9844 to get started. Or check us out at http://www.PressReleaseSender.com

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Free Publicity Tactics: Building Trust with Your Customers with Case Studies

Press Release
Strategy Expert
Dan Janal

Nearly every public relations campaign can be improved by using a case study.
A case study is a publicity tactic that shows how one or more of your clients have used your product or service and benefited from it.

Prospects love to be convinced by reading case studies because people love to read stories. A case study is simply a business story.

Like all stories, this free publicity strategy has a format you can easily follow.
1.     Client has a problem. Describe it as visually and emotionally as you can.

2.     Client tried various solutions but none worked. Describe in a little bit of detail. After all you can’t learn from something that didn’t work, so don’t dwell on it.

3.     Client heard about your product or service. Explain how, briefly, i.e. a friend told him about the product, or she read about it in a magazine.

4.     Client tried your service and got great results. Describe in lots of detail and with as many numbers as you can how the client benefited, i.e. web traffic increased by 20 percent, or sales increased by 10 percent.

5.     Show them what to do next. How can they contact you? Put in your phone number, website, email address and other contact points, including social media.

That’s it!

It couldn’t be any easier.

If you’d like to see samples, search Google for “case studies” in your industry. You are bound to find many examples to model.

Be sure to use current examples. Nothing looks worse than seeing old material. People will wonder if you’ve done anything noteworthy in a long time!
You can also send case studies to the media in your press releases. You can learn to do that at http://www.PressReleaseSender.com.

 

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Why You Should Convert Your Articles into Press Releases

Many people who want to get free publicity with press releases don’t do so because they think they don’t have anything to say. However, if you’ve been cranking out articles, you probably don’t realize you are sitting on a gold mine of content. That’s because you can rewrite your articles into press releases.

If this sounds like you, read on to discover one of the most underutilized publicity tactics for small businesses.

Hear are five reasons you should turn articles into press releases.
1.     People want to read what’s interesting. Your articles have tips, information and opinions that people would consider well-worth reading.
2.     Those press releases help build your brand and trust with existing customers.
3.     Those press releases help attract new prospects to your brand and website.
4.     Reporters could jump on the idea and interview you for a new article.
5.     Search engines could index that article so you are found by more prospects who search for that information.

Some people might be asking, “I thought press releases were all about what is new.” That is true – to a degree. Press releases are written to promote what is new at a company – such as new products, new promotions and new contracts.

But feature press releases and “soft stories” have been a hallmark of press release writing from nearly the beginning of public relations as an art, science, business and craft.

If you aren’t rewriting your articles into press releases, you are missing a valuable way to gain attention from the media, prospects and search engines.

If you’d like to have us help you convert your articles into press releases so you can get free publicity, email us at dan@prleads.com or call 952-380-1554.

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Free Publicity Tip: Leverage Breaking News in Your Press Release

They call them “newspapers” for a reason: they contain news.

But what can you do to get publicity if you or your company don’t create news?

You can piggyback on breaking news to get free publicity for yourself or your company.

Here are five proven publicity tactics to help you see your name in the news:

1.     Anticipate news. Housing reports. Unemployment statistics. Inflation numbers. These reports are issued every month, like clockwork. Reporters need to find local commentators who can bring perspective to this news. Why shouldn’t that person be you?

2.     Anticipate trends. If you see a TV story on tattoos, college kids taking on debt, college kids moving in with their parents, then you can expect your local newspaper to do the same kind of story one day. Act fast so the reporter calls you and not someone else.

3.     Monitor editorial calendars. Every magazine follows an editorial calendar. They tell you what stories they will be writing and when. Contact reporters to get into the mix.

4.     Breaking news. Monitor breaking news by setting up a Google alert. When news happens, you’ll get an email or a text message letting you know about the event. Then call your editorial contacts with your insights.
5.     Second day stories. If the story is big enough, reporters will write a follow-up story the next day. Let them know you have new info or new insights to add to that story.

If you are prepared, you can get free publicity in TV, radio, newspapers and the web.

For additional press release ideas, read these articles:

 

 

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Why Reporters Like Getting Story Ideas from Press Releases

Press releases are a great way for small businesses to get free publicity. Reporters scan press release distribution sites to find new ideas they can write about.

Here are five reasons reporters like to read press releases.

* Gives them ideas. As smart and imaginative as reporters are, every reporter will have writers block at some point in their lives. Press releases give them ideas that can help them write their stories.
* Gives them the basic info. Reporters won’t print your story word for word. They will use the press release as a starting point that gives them the basic information, such as the name of the company or book, the address or ISBN number, the product model number (which could be a confusing series of letters, dashes, spaces and capital letters, like the Honda CR-V, or the TomTom Go 2535 TM).
* Gives them contact names. People’s names can’t be spelled phonetically. Reporters will always ask people how to spell names. Sometimes reporters don’t need to call you because they can get what they need from the press release. Be sure to print your name, title, phone number, email address, website address and physical address so reporters have the basic info they need to tell your story accurately.
* Gives them quotes. Quotes make a story come alive. It’s like dialogue in a novel. Take your most interesting material and put quotes around it. Reporters will love you for it.
* Gives them the price of the product. You might have a hundred reasons not to print the price of your product, but reporters generally will want to print the price. If you make their jobs easy, you have a better chance of getting written up. If you leave out critical information, reporters will have a more difficult time writing their story.

If you follow these simple publicity tactics, you’ll have a better chance of getting free publicity from your press release.

Find out how you can send press releases to thousands of reporters at major newspapers for one low fee –with guaranteed results. Go to www.PressReleaseSender.com

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Author Gets Speaking Engagements Thanks to Press Releases from PR LEADS’ PressReleaseSender.com

How can an author get speaking engagements? Read this amazing story from David Koop!

David Koop

David Koop

Some things to share with you. Coping Magazine is excerpting my bestselling Book; Cancer It’s a Good Thing I Got It! It is running in their July/Aug issue. We got this because of our press release with PR LEADS’ PressReleaseSender.com!
As you know Dan a large portion of my income is generated with my speaking fees. My current rate is now $10,000 per keynote.

When asking each booker how or where they had heard of me, I was surprised by their response.

The last three had searched Google for an inspirational and/or motivational speaker; each stated that what they found in the search results was the deciding factor for finding and then choosing me.

The reason I was surprised is because we spend a lot of time and money marketing and sending out speaker packs but that is not where the bulk of the business is coming from.

So if anyone wonders if press releases matter, I can tell you my belief grows stronger and stronger as I continue to benefit from Google posting more and more information about me. Articles, event notices, presentations and press releases all add up to credibility for those people looking for you.

What are the people who might be in a position to hire you seeing when they do a Google search?

The more information about you the better chance you have, so post what you are doing online, and it all starts with press releases. Dan I remember the first time I was trying to decide if I should use your service at all.

After deciding yes, that I would use your service to issue my release the next question came up, “Do I have you draft it?”

Hey most of us out there have long ago decided that no one can sell us or our business better than we can… right.

Koop bookWell what I found is that you listen during that interview process and then you give me the chance to tweak your thoughts. But what I get from you is several fold.

First because it is from you, it gets opened by people who matter (who sends it makes a difference).

Second you can see the forest for the trees as they say. You know what an outsider, like a potential new customer needs to know about me and my service.

Lastly you have years and years of experience learning what SEO terms to use for the best overall results.

It might get old for you Dan, but I am so happy to be able to write to and share with you the direct and indirect results that I continue to receive as a direct result of our press releases with you.

Then you crafting that Press Release maximizing and multiplying those results down the road.

Thank you so very much Dan.

David A. Koop

Bestselling Author: Cancer – It’s a Good Thing I got It!  -  The Life Story of a Very Lucky Man
Motivational Speaker and Certified World Class Speaking Coach
www.somedaygroup.com

 

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Why You Should Convert Your Articles into Press Releases

Many people who want to get free publicity with press releases don’t do so because they think they don’t have anything to say. However, if you’ve been cranking out articles, you are sitting on a gold mine of content. You can rewrite your articles into press releases.

If this sounds like you, read on to discover one of the most underutilized publicity tactics for small businesses.

Hear are five reasons you should turn articles into press releases.
1.     People want to read what’s interesting. Your articles have tips, information and opinions that people would consider well-worth reading.
2.     Those press releases help build your brand and trust with existing customers.
3.     Those press releases help attract new prospects to your brand and website.
4.     Reporters could jump on the idea and interview you for a new article.
5.     Search engines could index that article so you are found by more prospects who search for that information.

Some people might be asking, “I thought press releases were all about what is new?” That is true – to a degree. Press releases are written to promote what is new at a company – such as new products, new promotions and new contracts.

But feature press releases and “soft stories” have been a hallmark of press release writing from nearly the beginning of public relations as an art, science, business and craft.

If you aren’t rewriting your articles into press releases, you are missing a valuable way to gain attention from the media, prospects and search engines.

If you’d like to have us help you convert your articles into press releases so you can get free publicity, email us at dan@prleads.com or call 952-380-1554.

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Can You Expect a Press Release to Get Free Publicity?

Press Release Strategy Expert Dan Janal

You can get free publicity when you send a press release to a reporter – if you do the right things. But many people get bad results because they do the wrong things – or if they have unimaginably high expectations.

Here are 10 things to expect from a press release – from bad to good:

1.     Reporters will throw it out – unopened and unseen. That’s because reporters get hundreds of press releases a day – by mail and by email. They don’t have time to read them all. It’s an unfortunate fact of life. You must make your press release stand out.
2.     Reporters will open your press release and realize it does not concern them in the least and throw it out. That’s because you didn’t do your job and send the press release to only reporters in your field.

3.     Reporters will open your press release, read the headline, read the first paragraph and throw it out. That’s because you didn’t say anything interesting or your information was presented badly. Think of your message and find a way to get the point across clearly and quickly. Who, what, when, where and why are usually good guideposts.
4.     Reporters will read it but can’t find how to contact you – so they throw it out. Don’t put in switchboard numbers that do more to thwart callers than help them. Call yourself and see if you can reach you. If you have a voice jail system, I’ll bet you can’t. Put in your desk number or your mobile number.
5.     Reporters will want to find more info, but can’t because you didn’t put in a website address or you sent people to the wrong page. Reporters might want to see your homepage, or your product page. Think this through and send them to the right page. If you have big company website, reporters might not find what they need. If you are promoting a book or a product, send them to that specific page with the relevant information.
6.     Reporters like what they see and write the story based on info in the press release! Congratulations! You can get a story written about you without talking to a reporter, in case you didn’t know.
7.     Reporters like what they see and get more info from you in a phone call or email. Congratulations! Now you have the chance to build a lasting relationship.
8.     Reporters write the story and it appears on their websites or in their publications. Congratulations! You will probably get more website visitors, traffic to your store or calls to your company. Remember, those are visits. It is up to you to convince those people to buy. Don’t overlook this important step. Publicity can lead a horse to water, but it can’t make him drink.
9.      Reporters post the story online. Congratulations. Many media sites allow for reader feedback. Read this section to see what people are saying and thinking – and then respond when appropriate. This can be a great way to build relationships with readers.
10.  Your site’s rankings in search engines should improve. Congratulations! Google loves to see links from high credibility sites, like the media, to your site. If you can get more media exposure, you’ll probably rate higher in Google’s eyes so more prospects will see your website.

As you can see, there are many good things that can happen when you write press releases, target the right reporters, present the right message and follow up with prospects. Good things can happen with press releases – if you follow the right path.

Good luck!

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