press release writing

Writing Press Examples: 5 Topics You Probably Didn’t Realize Can Be in a Press Release

Many people mistakenly think a press release can only contain news, such as announcing a new product, hiring a new CEO, announcing earnings results or winning an award. True, those are the bread and butter of press releases, but press releases can contain so many more interesting topics that can help you get [...]

New Tactics for Press Releases – Get Found on Search Engines

Press releases perform a valuable and useful role in getting found on search engines. Based on my work with more than 500 press releases over the past year or so, I'd suggest you can improve your chances of being found by: 1. Adding relevant keywords to the press release, especially in the headline and first [...]

Publicity Strategy: Now’s the Time to Write Year-in-Review Press Releases

As the end of the year approaches, some people think of holidays, gifts and shopping. I think of year-in-review press releases and articles or opinion pieces. The year-in-review press release is a great way to get increased exposure and position yourself as an expert. This article will show you how to write a year-in-review press release and will also show you many ways you can benefit from it.

Press Releases: How to Write Irresistible Headlines

How can you get reporters to read your press releases? By writing headlines that are fantastic! My friend Jill Konrath wrote a great article about how to write great subject lines for sales letters and there was such great info there that I asked if I could share her article with my readers.

Press Releases: One of the Most Powerful Marketing Tools Available

When customizing a plan to put someone’s ‘Book Marketing on Auto-Pilot’ I always stress the importance of issuing press releases. Press releases aren’t a daily task; they’re more of a special event. When something out of the ordinary is happening in connection with your book send out a press release.

By |2011-06-18T19:00:13+00:00June 18th, 2011|press release, press release writing, resources|0 Comments

Shep Hyken’s customer service book hits #1 on Amazon with help from Publicity Expert Dan Janal

"Dan Janal helped me create an excellent press release to announce of my latest book. He was easy to work with and made some important suggestions to get the most from the release. The best part of it was how easy it was to do. Just a phone call and it was all taken care of. Thank you, Dan, for the great work that you do," said Shep Hyken, author of "The Amazement Revolution" (www.hyken.com)

Should I promote my speaking events in a press release?

It just looks like a promo tool for you. This is the part I don't understand. I'm reading it thinking, "So what?" Do you understand what I'm asking you? It's the same thing that stops me from writing press releases. I don't think they are news and no one would want to read them.