Why Your Press Releases Don’t Get Attention
Here's what you can do about it.
Should Press Release Headlines Contain Puns and Jokes?
Your reader might laugh. But will reporters and search engines notice?
Building Trust with Your Customers Using Case Studies
Press releases get your case studies read and reported on.
Get Your Press Release Found By Prospects And Reporters On Google
Here are the steps.
11 More Fatal Press Release Mistakes to Avoid
Take your time. Get it right. Or hire someone who can help.
Do You Make These 10 Fatal Press Release Mistakes?
I had to get this off my chest - don't louse up a great opportunity!
Should a Press Release Have A Call To Action?
Don't leave money on the table.
Leverage Breaking News in Your Press Release
All it takes is awareness.
Get Your Press Release Noticed: Write for the Small Screen
Think about who's reading your press release - and how.
Building Trust with Your Prospects by Using Case Studies
It's a great way to persuade your prospects you can help them.
Yes, You Can Convert Your Articles into Press Releases
You've already created the content Adapt and use it again. And again.
How to Get a Reporter to Open Your Emailed Press Release
Look at it through the reporter's eyes.
Why Reporters Like Getting Story Ideas from Press Releases
Reporters can quote you without even having to call you.
Press Releases With Pictures Are Worth 1,000 Words
Like you, reporters cannot "unsee" pictures. Neither can Google.
How to Get the Most from Your Press Releases
One of the most important things you can do as a business owner is to teach your clients how to use your product. It’s mission critical to do this, otherwise, people won’t realize the full benefit of the services they are buying from you. For me, it’s about teaching people how to use the publicity they get from PR LEADS and from press releases to build their fame, influence and sales. I’ve given many tips [...]
How do you measure the value of a press release?
When people ask “What can I expect from a press release?” I show them many ways a press release can help them get publicity, prospects, sales, or build their credibility. These questions might help you focus on what’s important – and ROI measurement that you hadn’t considered. · Did your press release help you build your brand? · Did your press release lead to more visitors to your website? · Did your press [...]
Publicity Consultant Dan Janal Shares Press Release Secrets on Publishing Profits Podcast Show
I’m a guest on today’s Publishing Profits Podcast Show. Here’s what they wrote to promote it: Dan Janal shares brilliant insights into how press releases work, how to use them for maximum effect, and some new and exciting ways to get publicity and exposure for yourself and your book. If you’re interested in media exposure and publicity, grab your pen, start listening and take notes! To view in your browser or download: http://tinyurl.com/n6xobsw To [...]
Publicity expert Dan Janal appears on “The Real Deal with Jason Silverman”
My interview on “The Real Deal with Jason Silverman" is now live! I shared lots of great advice on how to get publicity. You can find the interview on Jason's website J. The name of this show is: How to Write and Use an Effective Press Release with PR Expert and Internet Marketing SuperStar Dan Janal You can listen via Itunes and subscribe to Jason's podcast here. I’m available for selected teleseminars, webinars and personal appearances [...]
Etiquette Expert Gets Great SEO with Press Releases
Lydia Ramsey “If you look on Google for “business etiquette expert,” “business etiquette speaker,” “business etiquette trainer” and “business etiquette” (whew), I come up on page one every time—as of this moment. And…drum roll…I have topped my competitors! Let’s keep this PR rolling!” Lydia Ramsey * International Business Etiquette Expert, Professional Speaker, Executive Coach * Author of "Manners That Sell - Adding The Polish That Builds Profits" Today’s the last day to take [...]
How Do You Measure the Value of a Press Release?
Setting realistic goals and expectations should be one of the first things any service provider does with a client. So, when people ask me how did their press release do? Or “What can I expect from a press release?” I show them numerous ways a press release can help them get publicity or prospects, or sales, or build their credibility. Each company has its own reasons for getting publicity. These questions might help you focus [...]
SEO Publicity Strategist Dan Janal Asks “Is Your Press Release Kosher?”
Dan Janal Google announced new requirements for press releases a few days ago. It’s taken a few days for the SEO community to wrap their arms around the newest rules and regulations. I wanted to boil it down so you know what to do and what not to do. I’ll spare you the arcane minutiae and webmastering tools you don’t need to know. 1. Google doesn’t like when people try to stuff keywords [...]
Body language expert gets publicity in nearly 300 media outlets with one press release
Sharon Sayler Body language expert Sharon Sayler's press release was printed on 297 media outlet websites, including the online edition of the Wall Street Journal. She used the PR LEADS' Press Release Sender service to edit and distribute her press release that assessed the body language of Sheryl Sandberg. The press release was printed word for word and included links to her website. The press release also featured a call to action to [...]
Health Care Expert Michael Bloom Gets Paid Speaking Engagements After Using Press Release Services from PR LEADS’ PressReleaseSender.com
Michael BloomCaregiving Author, Speaker and Expert Hi Dan, I just have to share the amazing results from this latest press release with you. Got a Google alert yesterday that it made it to Wall Street Journal Online http://online.wsj.com/article/PR-CO-20130502-909947.html?mod=wsj_share_facebook. Since the release, I have seen much increased traffic to my site and dozens of new subscribers. A leader in the American Cancer Society has registered for my next Caregiving Power Hour. Best of all [...]
Publicity for Professional Speakers: Todd Cohen, Sales Culture Expert Get Visibility with Press Releases from PR LEADS Press Release Sender.com
Todd Cohen Todd Cohen has issued 8 press releases in the past 8 months or so. As a result of issuing press releases, he dominates Google for his keywords – sales culture expert, sales culture speaker and sales culture metrics. Todd’s success is a perfect example of the results you can see when you launch a consistent, targeted marketing campaign with press releases. "Dan Janal is an absolute pleasure to work with! [...]
Publicity for College Coach: Elizabeth Venturini Shows How to Make the Most of PR
Elizabeth Venturini “I received so much press attention with PR LEADS’ press release service, I couldn't keep up with it. PR LEADS gave me the business exposure I needed to land a new client and position me for joint venture possibilities. I highly recommend Dan Janal and his service to any business owner.” Elizabeth Venturini College and Career Strategist www.CollegeCareerResults.com That’s exactly how you should use your publicity! Do as Elizabeth did and [...]